Adam Gray Social Media Expert
...for an hour you could have heard a pin drop. Adam was engaging, challenging and fun...
A must read for anyone who wants to find out what social media can do for their business.
A range of analysis and planning options to help you reach your social media goals.
Social Media Expert?
I ONLY work in social media…and I have been doing it since the very earliest days of social media. So yes…I guess I am an expert. I wrote a best selling book, Brilliant Social Media (published by Pearson) which was the first globally published book on social media for business and I have spoken at countless events on the subject, I am a regular expert commentator for nations and international TV, Press and Radio and I have advised many of the world’s best know brands whilst I worked at Oracle.
You can see more about me and what I’ve done on my LinkedIn profile.
Now I run the world’s largest social media management consultancy called Digital Leadership Associates and speak to audiences around the world on the subject of social media and the effect that this has on business and society.
Still I find it amazing that some businesses don’t see social media as being the most crucial of channels for their audiences both internal and external.
- Facebook 50%
- Twitter 9%
- Instagram 16%
- LinkedIn 11.6%
- YouTube 27%
The chart shows the percentage of monthly active users on some of the social networks compared to the internet population of 3.8 bn. (as of January 2017)
So, to put it another way a global average of 37% of the population are on social media, spending a country mean of 2:49 minutes per day on these networks.
However......if you want to get the best from social media you need to not only plan but measure the results you get. This plan-measure-review process is vital to success in the social media space as is it in so much of business. How to measure, review and analyse is one of the key areas where an social media expert can help you gain a competitive advantage.
These days it’s important to understand how people behave when exposed to your marketing messages.
This often isn’t the way you expect, which is why measurement and analysis is so important.
Why Social Media?
I’ve yet to come across a business that couldn’t benefit from using social media as part of the marketing strategy, but is there an element of risk?
There are plenty of individuals and companies offering social media services…so why am I truly a Social Media expert when the others aren’t?
For a relaxed, no obligation chat to see if social media might be right for your business and I might be the right person to help you with it give me a call or email.