Hi, I’m Adam

I’m passionate about the world of social media and I work with companies to help them  understand what it is and how they can harness its power to to have more and better relationships with their prospects and customers.

I am a seasoned marketer, having worked in the marketing industry for over 20 years and during this time I have moved around and experienced many areas; online marketing, branding, direct mail, events & experiential marketing and of course advertising and this gives me a fantastic understanding of how my social media marketing consultancy impacts on other more traditional channels.

Social Media has and is continuing to revolutionise many aspects of how we engage with our friends, families and brands and it is vital that companies (and the individuals within them) understand what these new channels mean to them.

As social media continues to grow at a staggering rate the impact it has on all of us keeps increasing

  • [Between July 2010 and July 2011 Facebook signed-up 250,000,000 new members]
  • [LinkedIn signs-up more than 2 new members every second (24-7)]

So ignore it at your peril!

Over the years I’ve worked for a diverse range of clients in both business to business and business to consumer areas including Canon, Hutchison Telecom, One2One (before they became part of T-Mobile), Unilever, Boots, Mirror Group Newspapers, Virgin Group, Accord plc, Hamamatsu, Boeing, Green Flag BAA and many more large and small, but all of my clients past and present have wanted their marketing to do the same things; increase sales, increase customer retention, reduce acquisition costs and raise awareness. All of these goals have been facilitated by increasing engagement with customers (and prospects) encouraging positive comment which is EXACTLY what a social media strategy should deliver.

Since about 2006 I have been working extensively as a social media marketing consultant, exclusively so since 2009.

The shift in to working exclusively in Social Media marketing has mostly been driven by my disillusionment with traditional marketing channels as they fail to deliver what they used to.

So now I do three things;

  • Social Media Consultancy – I work with companies to help them create and implement a social media plan which they can implement.
  • Social Media Training – I work either as an internal trainer for larger companies or for smaller businesses I run events. In each case the delegates learn key social media techniques which they can leave an implement
  • Social Media Speaker – I speak at events to audiences about social media, its impact on business and society and how crucial it is for us to keep abreast of it.

Please visit the consultancy/training/speaking pages to find out more or click here to contact me.

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