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These days pretty much everyone who hasn’t been marooned on a desert island is aware of Facebook, but I’ve recently heard some staggering numbers attached to it.

  • every day 6 billion minutes are spent using it
  • 40 million users update their status every day
  • every month 700 million photos are uploaded
  • there are more than 300 million active users
  • 45 million active user groups
  • 1,000,000 developers worldwide are creating applications
  • 65 million users access it through mobile devices

So, we can safely say that Facebook is pretty darn big!

But then, so are LinkedIn (47 million users), Twitter (18 million users), MySpace (135 million users), Plaxo and literally hundreds of others. YouTube gets 60,000 hrs of video uploaded every single month, and there are over 100,000,000 blogs on the internet!

Conversations are being had 24/7 about all manner of people, places, things and businesses. Importantly for you, some of those conversations are being had about your industry – possibly even your business.

These conversations are taking place whether you like it or not, whether you’re involved or not.

Many businesses are rushing to be part of these conversations. To sell, sell, sell…

But unfortunately for these businesses, this is the world of Social Media, where different rules apply.

Many businesses seem to think that “visit my blog”, “special offer” or “I saw this, see what you think” will drive traffic to their website and deliver sales. Well, it won’t. What it will do is turn people off.

Think of social networking as an online party. Befriend people, win their confidence by talking to them (with no obvious ulterior motive), give them advice & help where you can. Give, give, give, and pretty soon you’ll be popular, trusted and credible…

…isn’t this what you work so hard to achieve in your business life?

The fact is, it doesn’t matter how many followers, friends & connections you have, what matters is what you do with them.