Why your social media profile MUST be right.
One of the key tools you need to get on top of in using social media for business is getting your profile right. You need to strike a balance between between being a niche provider of your product or service and seeming like a jack of all trades. Get this bit wrong and you really are wasting your...
Read MoreA reality check.
Today, I went to talk to a hospice about how they might begin to use social media as a tool to engage potential donors. They were fantastically open to the ideas I was suggesting, which was really good to see. After the talk I was given a tour of the facilities. Two very well equipped buildings, one for children, one for adults, a hydrotherapy pool, and some fantastic communal areas for the patients. Visiting places like this full of lovely committed staff is quite humbling, but as the tour continued my mood changed from feeling humble, to feeling upset. In the children’s building there...
Read MoreSocial Media a force for good?
A brilliant interview with Stephen Fry, Biz Stone (the founder of Twitter) and Reid Hoffman (the founder of LinkedIn). It helps to highlight the better, more human side of social media and the motivation behind these guys. This video is taken from NESTA’s website, and form part of the Silicon Valley comes to the UK event programme. This may take a few moments to load. For more information:...
Read MoreWhy you should use YouTube for business
There are lots of social media platforms which you can use for business, one of the most powerful (but often overlooked) is YouTube. If you search for ‘Gary Vaynerchuk’ or ‘will it blend’ – you will see examples of people who really have used YouTube and the viral video to good effect. These guys get hundreds of thousands of views on their videos and that’s an awful lot of free media...
Read MoreA Change is Gonna Come
Well, here we are. A new year, and a whole new world of opportunities for all of us. I think that this year is going to see some very big changes in how we communicate, as the technologies and platforms which we’ve seen arrive in 2009 are seeing more and more mainstream adoption. I think that some of the things that should shape your thinking in 2010 are how you can adopt these tools to give you a competitive advantage. The reason it’s a case of “how” rather than “if” is because these new tools are going to be an integral part of our lives in the future in...
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I’m passionate about the world of social media, what it can do for business and mankind. I work with companies to help them understand what Social Media is and how they can harness its power to have more and better relationships with their prospects and customers. I help my clients integrate social media with their existing marketing and ensure that they get the best possible return on their investment. I work across East Anglia and the South East of England with clients in Suffolk, Hertfordshire, Cambridgeshire, Bedfordshire, Oxfordshire and London.
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