So, you want to start using social media as a communcation, engagament and marketing tool for our business but don’t know quite where to start?
Well, over the coming weeks I will give you my top 20 tips and step-by-step guides on how to get started, and how to do it right.
Step 1. Learn
Before embarking on anything in the social media world you need to do your research first (like with any other business practice).
You need to identify what conversations are going on, where these conversations are going on, and who’s taking part in them. You also need to have a bit of background knowledge of the world of social media in order that you know which platforms you need/want to begin to use.
A good starting point is to download a copy of the conversation prism here, and reference the various platforms and what they can offer against the results of your listening research which you are going to carry out using either free tools such as google, twitter search, social mention and trendrr – or excellent paid tools such as Radian6.
Then, once you have that information you can begin to plan your strategy. Pick the most relevant conversations to begin listening to and see what’s being said.
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