Step No. 3 – Brand
Like any other kind of marketing or communication in Social Media you need to be very aware of the effect your actions will have on your brand – your business brand or your personal brand.
In traditional marketing we are used to working with brand manuals. We often have ‘brand guardians’ but beyond this we somehow have an innate sense of how our actions will impact on the most valuable of our assets – our brand.
Well, in Social Media the same rules apply. It is vital that you have some kind of framework in place to inform what you say and how you say it. This is NOT of course the same as lying, but it is important that you exercise some moderation about your tone and what you say. Because whilst this is an informal friendly way of engaging people it is not the same as talking to a few close friends in the bar.
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