20 steps to social media success
I hope that you’ve enjoyed doing a little bit of research into both who’s talking and what platforms will work for your business. I hope that the amount of conversations going on about your industry/brand/competitors has surprised you (if it hasn’t you’ve missed something!). An you should have been able to spot which websites, forums and groups carry the most discussion about your specialist topics. Step No. 2 – Listen. Just like when you go to a face to face networking event, before charging in and telling people about yourself you generally listen to what’s being...
Read More20 steps to social media success
So, you want to start using social media as a communcation, engagament and marketing tool for our business but don’t know quite where to start? Well, over the coming weeks I will give you my top 20 tips and step-by-step guides on how to get started, and how to do it right. Step 1. Learn Before embarking on anything in the social media world you need to do your research first (like with any other business practice). You need to identify what conversations are going on, where these conversations are going on, and who’s taking part in them. You also need to have a bit of background...
Read MoreVuvuzelas at the ready!
Well, here we are, just one week in to the World Cup and the word vuvuzela can strike fear in to the heart of anyone over the age of 30! In the hands of a 5 year old this object is usually lethal! But, the interesting thing about the vuvuzela is that up until 4 weeks ago the questions “what is a vuvuzela” would have won or lost you £50 as the tie break in a pub quiz! So where has the vuvuzela come from? Why have nations from across the world adopted the vuvuzela as a demonstration of support for their own nation’s team? Most of us don’t actually care about these things, merely...
Read MoreTruth, a cornerstone of social media
One of the shortcomings of traditional marketing has been that the desire to dress the brand in a better tight has led to what’s been written getting further and further from the facts. For the honest amongst us this has meant we’ve had to ‘talk-up’ our services, for the less scrupulous, they’ve just plain lied. The extensive use of superlatives has meant that they cease to have the impact that they once did. When everyone is ‘customer focused’, ‘ reactive’ or ‘offers personalised service’ these description cease to be selling points and become merely wallpaper. The...
Read MoreMeasure your ROI
So many businesses are so keen to get in to the Social Media space that they forget they’re businesses. They become obsessed with having a fan page, recruiting followers, connecting with people and blogging that they seem to have lost sight of the fact that Social Media is just like any other expense a business has. It needs to have a positive ROI to make it worthwhile. You can consider ROI in a number of different ways. Short term ROI – a sort of tactical sales push, and single promotion, an event etc. Long term ROI – like brand building, forging relationships, filling the...
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I’m passionate about the world of social media, what it can do for business and mankind. I work with companies to help them understand what Social Media is and how they can harness its power to have more and better relationships with their prospects and customers. I help my clients integrate social media with their existing marketing and ensure that they get the best possible return on their investment. I work across East Anglia and the South East of England with clients in Suffolk, Hertfordshire, Cambridgeshire, Bedfordshire, Oxfordshire and London.
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