The Conversation Prism
Quoted as “the art of listening, learning & sharing” The Conversation Prism is a piece of visualisation created by Brian Solis and Jess3 and helps to describe what an incredibly complicated and deep world Social Media is.
For those of you out there that think engaging in social media is about formulaic solutions to bespoke problems, or that a quick read of a blog about “how to tweet” will set you up in the world of social media… THINK AGAIN.
Creating a Social Media marketing strategy or engagement plan requires the same level of deep understanding that achieving these goals needs when using more traditional tools and techniques.
So, next time you’re sitting in the pub and someone tells you that they’re an expert in Social Media, ask them to explain The Conversation Prism and what it means to them and watch them squirm!
You can download a BIG printable version of it from here.
I’m passionate about the world of social media, what it can do for business and mankind. I work with companies to help them understand what Social Media is and how they can harness its power to have more and better relationships with their prospects and customers. I help my clients integrate social media with their existing marketing and ensure that they get the best possible return on their investment. I work across East Anglia and the South East of England with clients in Suffolk, Hertfordshire, Cambridgeshire, Bedfordshire, Oxfordshire and London.
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