The man your man could smell like

I know you’ve probably seen this advert before, if not make sure you’re sitting down because it’s so funny!

This is one of the best bits of viral marketing I’ve ever seen.

Just to clarify, viral marketing where something that you have released spreads…like a virus. As people read/watch/listen to the piece they are engaged and pass it on to the people in their network that they think will be similarly engaged.

The problem with viral marketing is that producing that ‘viral’ piece is incredibly difficult to do because you never really know what other people will like – which is I guess why A&R execs working for record labels get paid so much money. Most companies don’t ‘get it’ as regards viral marketing. They somehow think that what they say about their company is of interest to ANYBODY but themselves, which of course it isn’t.

So the knack with getting this to work is in NOT advertising but just being cool/funny/interesting…unless you’re Old Spice of course!