Do you use video as a tool to get your point across in business?
If not, spend a minute watching this clip, and see if it helps you think about how powerful a tool YouTube could be for you. I think the crucial point to remember is that video (when used in this way) is an engaging way to get your business point across NOT a measure of your skills as a videographer. People are not expecting Steven Spielberg…they’re expecting value.
Earlier in the year I was speaking at a digital marketing conference called Emarketing Edge. I was one of a number of speakers there, and a few days ago I received the video footage of the event – having a look though I thought that I would cut a couple of snippets from my talk that seemed reasonable stand-alone comments on aspects of the world of social media.
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