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The other day I was driving along and stopped behind a van which had company name and contact details on it and this made me think about how we expect customers to find un online…

Now, we all have different ways of guessing company URLs – but in each case the basic common sense rules apply. Make it short, make it simple and above all else make it obvious.

I don’t know about you but if I owned Titan I certainly wouldn’t want my URL to be www.titancivilengltd.co.uk as this is clearly some sort of code to make it has difficult as possible for anyone to find!

Bear this in mind when choosing your own URL.