I know that I keep banging on about this…but it’s true. Here are some reasons why you MUST measure your social media efforts.
- should you send updates in the morning or the afternoon?
- should you ask questions or make statements?
- are your retweets/comments getting more or less as time goes by?
If you don’t know, you’re working harder than you need to to get the results you want.
Everyone knows that a graph that slopes up to the top right is good…and a graph that doesn’t is bad…so why not monitor your social media efforts so that you can see at a glance which graph applies to your business? The cost and effort for putting in place some basic monitoring is negligible, so why not give it a try.
Services that you might want to look at are: SproutSocial, Hootsuite, 20Feet at the low end of the market, and all of them have something different to offer.
So give it a try and see what happens.
If you would like some advice on how to set these up or just have a general chat about monitoring, you can book me by the hour as your social media consultant, simply visit my contact page and drop me a line. If you want too have a go for yourself then you may find this article of interest.