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Many businesses are unaware of search engine optimisation (SEO) and the benefits it can deliver for online growth. Those who are aware often believe it is an industry cloaked in mystery. Below we have tried to breakdown fact from fiction to give you a clearer view on the world of SEO with 5 SEO myth busters.

1. SEO is a one-off activity 

In an ideal world a one-off payment would see your website surge up the search engine rankings and see an improvement in online sales. However, in the real world, SEO takes time, strategy and planning. An on-going commitment to online growth is the only way your website will see a turnaround. It’s important to remember that SEO is a long term project.

2. Will some of my back links be deemed as spam by search engine sites?

This myth is dependent on the quality of the link. In the past we have seen certain business websites build link pages and exchange links with literally anybody and this led to a culture of link pages that were irrelevant to your company.

After Google’s Penguin update this is now deemed a ‘spammy’ tactic that will be punished. However if you are sharing links that are both relevant and have been shared with you then it will be beneficial to your website.

3. Could a Google AdWords campaign help/hurt my rankings?

Many businesses invest heavily in pay per click advertising as a means of getting themselves noticed. This does not however mean they will automatically rank well organically.   In reality there is no evidence of whether pay per click has a positive or a negative impact on organic listings.

4. My keyword density is too high could I be penalised?

If your business website has original content that is user friendly and engaging then don’t worry! Even if your percentage is slightly on the high side you aren’t doing anything wrong.

Conversely, if you have stuffed as many keywords on your page and written content for the sole purpose of ranking for a keyword then you should re-consider your methods because search engines are punishing keyword stuffing more than ever.

5. High page rank= improved rankings

A website with a high page authority does have its advantages and can be a factor in the ranking of your website. However it isn’t the deciding factor. Well thought out SEO, engaging content and a user friendly website are far more important than your website’s page rank.


SEO is a complex process and in order to be sure to separate the myth from reality, you should follow the guidance of people who understand the ever changing world of SEO.

This blog post was written by Tom Shurville, Managing Director of Distinctly Digital. Distinctly Digital are a search marketing agency based in Hertfordshire.