I bet it isn’t
If you are a diligent and strategic company you probably have a marketing plan. If you ‘re smart, this marketing plan will be focused on digital channels. But I bet you base a lot of your marketing decisions on what you (or your agency) think is going to work, rather than how your customers behave.
Digital channels give you the opportunity to see, in real time, what is and isn’t working. So why aren’t you? Check your web analytics every day and see if what you did yesterday or last week has had an increase on web traffic. If it has – do it again, if it hasn’t – try something else.