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Digital Marketing and the Role Social Can Play

Digital Marketing and the Role Social Can Play

It’s interesting for me to see the development of how social media plays with digital marketing. For a lot of organisations the technical element of this is really quite terrifying. The concept of using a data management platform to cross reference behaviours across...
Why 90% of business is just turning up!

Why 90% of business is just turning up!

When I first launched my own business I did many of the usual things – website, networking, guest blogging, partnerships etc. But it was networking that amazed me. As I joined more groups and met more people one thing started to become obvious…most of them...
What the frack?

What the frack?

Fracking is making the news in lots of countries at the moment. It is being heralded as a fantastic new energy resource which, is easy to access and plentiful. America, the UK and many other countries seem to be jumping on the fracking bandwagon as a solution to their...
How to take your subscribers and move them

How to take your subscribers and move them

Gary Vaynerchuck can be a bit of a marmite sort of character…you either love him or hate him. I…I love him. The reason that I think he’s worth tuning in to is because he has a real knack of cutting to the chase and giving the answers…and giving...

Sometimes I’m ashamed to be a human!

Since Russell Brand had his rant with Jeremy Paxman the other week it seems that more and more examples are coming out of the woodwork which substantiate his viewpoint. We have Nestle draining groundwater in Pakistan to produce mineral water…which they then sell to...