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Electronic marketing for 2010 and beyond – a director’s view.

Social media, adwords, facebook, search engine optimisation… confused? You won’t be when you’ve been to this one-day seminar and training session. A vital tool for all company directors and owners. Held at the Quality Hotel, London Road, St Albans AL1 1JQ see the map here.

During the day you will learn to distill your message so it makes sense in this world, plan an Adwords campaign, and see all of the key social media tools in action.

There are only 22 places available at each session in order to ensure that YOUR questions can be heard and answered by the experts.

Start – 9:30

Traditional Marketing – why advertising, direct mail, brochures and traditional websites don’t get the results they used to get, and why they never can. How YOU can get your message right so that Social Media doesn’t give you the same low return.

The world according to Google – why Google visibility is the ONLY outbound marketing that matters. SEO, why there’s no guarantee. Adwords, why there is a guarantee, and a fixed cost.

Lunch – 12:30 – 1:00

Social Media – what are the rules, what are the tools and how you can plan a strategy to use this new world to your advantage. Twitter, LinkedIn and Facebook, what everyone MUST know. The simple steps to get started with a social media strategy that works.

Website – how to turn visitors in to customers, how to exceed their expectations when they arrive at your website and how to keep them coming back time after time. Blogging, what’s all the fuss?

Discussion

Your questions answered.

How can I find the time?

Why should I use Facebook for business?

What are podcasts, wikis, and the like?

much much more!

Finish – 4:30

Each session costs £99/delegate. Tea/Coffee and a light lunch will be provided.

12th April 2010 – 09:30 start.