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Digital Marketing and the Role Social Can Play

Digital Marketing and the Role Social Can Play

It’s interesting for me to see the development of how social media plays with digital marketing. For a lot of organisations the technical element of this is really quite terrifying. The concept of using a data management platform to cross reference behaviours across...

Survival of the fitting

A great expression (sadly Brian Solis’s rather than mine) but it absolutely sums-up the era that we’re now heading in to. Markets are being disrupted by younger fitter entrants and EVERY business and market is now vulnerable to rapid, and potentially devastating,...

Digital Darwinism

Is one of the most gorgeous expressions I’ve heard in the last few years. It is defined as “the evolution of consumer behaviour when society and technology evolve faster than some companies’ ability to adapt.” I think that it’s going to be a phrase we’re going to be...

You’re confusing me…

…and everyone else. Nowadays we are all a sophisticated audience. We all have an eye for creativity. We all recognise the difference between good and bad…in everything. So why do so many companies have awful marketing material? Are you good at what you do?...