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Survival of the fitting

A great expression (sadly Brian Solis’s rather than mine) but it absolutely sums-up the era that we’re now heading in to. Markets are being disrupted by younger fitter entrants and EVERY business and market is now vulnerable to rapid, and potentially devastating,...

Social media isn’t it for people, not for businesses?

That’s a very interesting question. Obviously it’s very easy to consider how to develop one’s own social media brand. We have Facebook – to tell our mate’s what we’ve been up to, LinkedIn – to look for new jobs (or have new jobs look for us), Twitter – to tell our...

Throw away the rule book

I really struggle to understand why some organisations can be such luddites! Each year they produce a new brochure/website/direct mail campaign, and each year they hope that it will revolutionise their sales – in exactly the same way it didn’t last year, or the year...