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Digital Darwinism

Is one of the most gorgeous expressions I’ve heard in the last few years. It is defined as “the evolution of consumer behaviour when society and technology evolve faster than some companies’ ability to adapt.” I think that it’s going to be a phrase we’re going to be...

Why do I need a social media consultant?

Surely there’s no point in using a social media consultant is there? After all, 900,000,000 people know how to use Facebook so it’s not that hard is it? Well, I suppose at one level that’s right. Everyone can use social media – in fact the social platforms have...