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Digital Darwinism

Is one of the most gorgeous expressions I’ve heard in the last few years. It is defined as “the evolution of consumer behaviour when society and technology evolve faster than some companies’ ability to adapt.” I think that it’s going to be a phrase we’re going to be...

The dangers of print!

I remember some years ago I was working for a small strategic communications agency, and one of our clients was a large Japanese electronics company. They had just started to roll-out a cinema advertising campaign (produced by Grey I think). It was very striking –...

Once upon a time…

…there was an advertising man who recognised that the rise of mass media opened-up a whole host of opportunities to sell things to unsuspecting prospects. He was smart enough to see a great opportunity. If he could interrupt these prospects repeatedly in their...

Throw away the rule book

I really struggle to understand why some organisations can be such luddites! Each year they produce a new brochure/website/direct mail campaign, and each year they hope that it will revolutionise their sales – in exactly the same way it didn’t last year, or the year...