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Measure your ROI

So many businesses are so keen to get in to the Social Media space that they forget they’re businesses. They become obsessed with having a fan page, recruiting followers, connecting with people and blogging that they seem to have lost sight of the fact that Social...

Social Media and the sales process

There seems to be a bit of a question mark hanging over social media and whether it can deliver sales for a company that uses it. Well, the answer is yes… and no. Like any sales process, it isn’t like turning on a switch. You need to work at it, win credibility, and...