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Why networking groups hardly ever work…

Firstly let me say that I’m a fan of networking groups. They’re a great place to meet (local) businesses. They’re brilliant for making friends (in a business context) and getting that moral support, because running a business can be a very lonely affair. And, if the...

Social Media and the sales process

There seems to be a bit of a question mark hanging over social media and whether it can deliver sales for a company that uses it. Well, the answer is yes… and no. Like any sales process, it isn’t like turning on a switch. You need to work at it, win credibility, and...