Social Media in a nutshell

June 29, 2010

I’ve just written a short document for a prospective client that’s a sort of overview of Social Media., and I thought that it might be worth sharing for those in that kind of ‘I know about social media, but I’m not quite sure what I know’ kind of place! Firstly, social media isn’t an advertising [...]

Read the full article →

20 steps to social media success

June 24, 2010

Step No. 3 – Brand Like any other kind of marketing or communication in Social Media you need to be very aware of the effect your actions will have on your brand – your business brand or your personal brand. In traditional marketing we are used to working with brand manuals. We often have ‘brand [...]

Read the full article →

The vagaries of Twitter analysis

June 23, 2010

Since the 4th of June I have been running an experiment using Twitter – and it goes like this. For over a couple of years I have been using Twitter to engage targetted people that I want to have a dialogue with. Over the course of this period I have been very selective about who [...]

Read the full article →

The budget

June 22, 2010

Well this has been a interesting afternoon. The budget brings with it a lot of the usual “give with one hand, take with the other” juggling of finances, but this time offers real hope to get the country back on its feet. A number of years living beyond our mean has left us with budget [...]

Read the full article →

World cup and patriotism

June 21, 2010

Well, I’m not a big football fan, but like so many others I enjoy watching the spectacle of the world cup and the excitement of seeing the greatest teams in the world do battle. There are however a few things that I just don’t get no matter how hard I try to see it from [...]

Read the full article →

20 steps to social media success

June 18, 2010

I hope that you’ve enjoyed doing a little bit of research into both who’s talking and what platforms will work for your business. I hope that the amount of conversations going on about your industry/brand/competitors has surprised you (if it hasn’t you’ve missed something!). An you should have been able to spot which websites, forums [...]

Read the full article →

20 steps to social media success

June 16, 2010

So, you want to start using social media as a communcation, engagament and marketing tool for our business but don’t know quite where to start? Well, over the coming weeks I will give you my top 20 tips and step-by-step guides on how to get started, and how to do it right. Step 1. Learn [...]

Read the full article →

← Previous Entries

Next Entries →