Posts Tagged "corporate social media strategy"

Social media isn’t it for people, not for businesses?

Posted by on Dec 10, 2009 in build trust, future | 1 comment

That’s a very interesting question. Obviously it’s very easy to consider how to develop one’s own social media brand. We have Facebook – to tell our mate’s what we’ve been up to, LinkedIn – to look for new jobs (or have new jobs look for us), Twitter – to tell our contacts where we are on a moment by moment basis. But how do we translate this very personal outlook on the world and our lives into a meaningful business perspective. More importantly, how do we safeguard our brands’ reputations in the hands of our staff and external agencies. The press usually has at least one...

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