Posts Tagged "marketing to prospects"

Social Media and the sales process

Posted by on Dec 7, 2009 in Marketing, ROI, sales | 1 comment

There seems to be a bit of a question mark hanging over social media and whether it can deliver sales for a company that uses it. Well, the answer is yes… and no. Like any sales process, it isn’t like turning on a switch. You need to work at it, win credibility, and keep persevering. But let’s look at the usual sales process. In most companies it looks something like this: You market/advertise to prospects, hope that they respond, try to begin a dialogue, meet them, prepare a proposal, and sell. Of course, at every stage of the process, there is huge wastage – and that is why sales is...

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