Monitoring sits in some ways alongside analytics, but it’s more than just examining the traffic that you’re generating it is actually listening to what people are saying across the social media space. That may belistening to what people say about you, about your...
I’m really passionate about measuring and proving Social media Return On Investment (Social Media ROI). If you can show how much money your social media is making (or saving) your business you can commit your efforts to it with confidence. I think now that most...
One of the most fascinating things about social media is social media science. Applying mathematical and scientific principles to do things like model a network to understand how ideas might spread through it, or identify where the important ‘nodes’ within the network...
Analytics is the measurement of website performance. Most organisations recognise the knowing how many visitors to the website is important information, but amazingly, most organisations don’t look at this information. If you run a campaign, spoken at an event or...
With its constantly changing nature and detailed reporting functionality Facebook has become one of the best corporate tools for you to engage with your clients and prospects. But doesn’t that go against your belief that Facebook is just for photos of...
