Social Media Author
“A great guide to using social media” is the usual comment about my first book Brilliant Social Media published by Pearson and available Summer 2013.
In 2012, because of my work at the cutting edge of social media analysis and ROI measurement, Pearson (the world’s biggest publisher) approached me to become a social media author and write a guidebook on how to plan, implement and use social media within a business for their “brilliant” series of books. Now, writing my second and third books I am, therefore, a social media author because I only write about the topic of social media.
“Brilliant Social Media” offers an introduction to all aspects of setting-up and using social media, explains what it can and can’t do and teaches you how to move beyond simply tweeting and updating statuses to become a truly sophisticated user that plans, measures and refines their social presence. Brilliant Social Media also explains the basics of measuring ROI and how to wring more value for your business from the time you invest in social media – you can buy the book here and my next book, written with my Co-Founder at Digital Leadership Associates will be available in 2018.
I am also working on my third book as a social media author which will explore in detail how to integrate social media in to the wider marketing strategy and explain why this should radically change your whole digital marketing process. The advent of social media required Revolution in marketing rather than evolution yet we all still carry on in the same way and with the same suppositions that we did before the internet even arrived.
Nikki King OBE, the MD of Isuzu Truck UK and star of Undercover Boss said “A must read for anyone who wants to find out what social media can do for their business”.
A must read for anyone who wants to find out what social media can do for their business.Nikki King OBE - MD of Isuzu Truck UK and star of Undercover Boss
If you would like to buy a copy of my book, you can visit Amazon or your local book store.
Adam Gray – Social Media Author