Social Media Author

“A great guide to using social media” is the usual comment about my first book Brilliant Social Media published by Pearson and available Summer 2013.

In 2012, because of my work at the cutting edge of social media analysis and ROI measurement, Pearson (the world’s biggest publisher) approached me to become a social media author and write a guidebook on how to plan, implement and use social media within a business for their “brilliant” series of books.

“Brilliant Social Media” offers an introduction to all aspects of setting-up and using social media, explains what it can and can’t do and teaches you how to move beyond simply tweeting and updating statuses to become a truly sophisticated user that plans, measures and refines their social presence. Brilliant Social Media also explains the basics of measuring ROI and how to wring more value for your business from the time you invest in social media – you can buy the book here.

I am currently working on my second book as a social media author which will explore in detail how to integrate social media in to the wider marketing strategy and explain why this should radically change your whole digital marketing process. The advent of social media required Revolution in marketing rather than evolution yet we all still carry on in the same way and with the same suppositions that we did before the internet even arrived.

Nikki King OBE, the MD of Isuzu Truck UK and star of Undercover Boss said “A must read for anyone who wants to find out what social media can do for their business”.

A must read for anyone who wants to find out what social media can do for their business.

— Nikki King OBE - MD of Isuzu Truck UK and star of Undercover Boss

My second book will be available from mid 2015 with 3 shorter books coming out soon afterwards.

Because social media is such a young dynamic and exciting area things tend to change very quickly, therefore I suspect that being a social media author will be an on-going (and at times full time) job, in fact I am already planning more books to write which will focus on the more advanced elements and the science of social media with such topics as “modelling social media networks”, “real-time ROI analysis” and “identifying key nodes within large social networks”.

Adam Gray – Social Media Author

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