There is the old adage “you have two ears and one mouth, use them in that ratio”, the same holds true within social media.
At least half of your time online should be spent listening to what others say. Firstly, because nobody wants to be inundated by another’s opinions. Secondly, because you might learn something! Listening in on others talking about their issues, their industry, market dynamics will give valuable intelligence that’s both current and free… not to be missed.
So next time you log-in, ask yourself “would I be better spending this time listening and identifying new prospects, or broadcasting to the ones I already have?”