You know that feeling, where you’re in a networking environment and you start to tell someone what you do and their eyes just glaze over?
Either they’re not listening, or not interested (or both)!
Have you ever wondered why no matter what you say, or how well you hone your 60 second pitch, they still glaze over?
The problem is that you’re not telling them anything they haven’t heard before.
I know that you’re business is MORE customer focussed than your competitors. I know that you offer an EVEN BETTER ROI than your competitors, that you have been established EVEN LONGER than the others…
As I keep banging on about, nobody cares about your business but you.
So, how do you convince all of these networking contacts that you are in fact different to all of your competitors.
Stop TELLING them all the reasons that they should buy from you. Start SHOWING them all the reasons they should buy from you.
Let your ideas be your sales pitch.
