…notice I say ‘announced’ rather than ‘launched’. For many months now the computing world has been rife with rumors of an Apple netbook/tablet device, but Steve Jobs in his inimitable fashion has kept going back to the drawing board until he’s been absolutely happy with the new product.
That is a fantastic way to behave, and the ongoing success of Apple is testament to Mr Jobs’ quest of perfection. He’s revolutionised the home computer with the original iMac, revolutionised how we listen to music with the iPod, and revolutionised how we connect with the world whilst on the move with the iPhone. I, like many, think that the iPad will revolutionise many things that we do – books, the internet, photographs… the device promises a lot, and I’m sure it won’t disappoint.
The interesting thing though is not about the product (although of course that is interesting) but about Apple’s launch strategy. The first iPads won’t be available for over two months, with the 3G version coming a month later still. I can’t remember Apple ever having announced a product like this in such a way as to stagnate a whole market. In fact, in this case it’s two markets anyone who is planning to buy anther a netback or an ereader is unlikely to do so until they’ve seen this new device.
This new strategy is possibly a reaction to the fact that we’ve just had a recession and therefore there’s less money in circulation, and possibly due to the fact that Apple have entered a new, tougher phase of their development.
Either way, it will be fun to see how the market adopts this product when deliveries finally start.
I watched the keynote last night. They had me within about 30 seconds of the first demo. It arrives in UK September I think. I will be queuing at Bluewater from about June! Best bits: photo albums, ereader, iwork packages (at a remarkable price and functionality!), the battery (10 hrs – I’ve been disappointed with my i-phone battery so this is the solution!), hi-def.
Just seen the video again. Brilliant soundbite: “don’t think just do”
Amazing!
Don’t worry I’ll be there too. This answers all of my travelling demands – even the ability to write documents and use keynote. The only thing missing is the chance to plug-in a video cam or camera and upload to youtube/flickr.