Social Media has come to town!
The onward march of technology, it’s interesting that there seem to be many jumping on the Social Media bandwagon at the moment. Both as individuals who are looking for a career change or as companies who are looking for a new sales channel. But the more interaction I have with these people, the more I think that they just don’t ‘get it’.
They seem to view Social Media as another broadcast channel for their dull, boring and homogenised product or service.
They seem to think that if they have 1000 followers on Twitter then they can keep pumping-out worthless content and somehow people will read it, that they can auto-follow people and not read or engage with anything that these people say, but somehow these auto-followed crowds will sit like unloved dogs lapping-up the dull messages that they propagate…
Well, this is not they way to achieve anything other than a bad name. Kind of like the Social Media equivalent or stick your foot in the door – a good way of getting broken toes!