I hope that you’ve enjoyed doing a little bit of research into both who’s talking and what platforms will work for your business. I hope that the amount of conversations going on about your industry/brand/competitors has surprised you (if it hasn’t you’ve missed something!). An you should have been able to spot which websites, forums and groups carry the most discussion about your specialist topics.
Step No. 2 – Listen.
Just like when you go to a face to face networking event, before charging in and telling people about yourself you generally listen to what’s being said. You gauge the sentiment of what’s being said. You get in to step with the pace of the conversation. Only then do you begin to speak so you can seamlessly plug-in to the conversation.
It’s exactly the same in the wold of social media.
As the networking guru Andy Lopata would say “you have two ears and one mouth, use them in those proportions”, in the online world things are no different.
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