One of the greatest benefits of the social media revolution is the openness that it facilitates. No longer are editors standing guard on the flow of information and imposing their own biases on the media because everyone now has a free route to market…an almost infinite market and the opportunity to get their point across without somebody making them dilute or rephrase what they want to say.

So what could be better?

Openness and freedom are great things and these new channels to market are refreshing, but doesn’t it now seem that everyone you know is writing a book? Some people seem to be writing their third book…particularly annoying when you consider that the first two were merely recycling other people’s ideas…badly

In the ‘olden’ days at least people who wrote books seemed to have something to say, but now…well, I’m not so sure.

Poorly conceived, poorly written, cheaply printed and in many cases factually incorrect, it seems that everyone is an ‘expert’ in something and they all seem to be busy writing about it!