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Twitter, is more followers better?

So often we hear that the goal of being involved in Twitter is to have as many followers as possible to talk at, but is this really a metric which has any value? Our experience tells is that broadcasting to more people is a good thing, and up to a point it is. But...

Twitter – how often should I tweet?

The most asked question I get in my work within Social Media is probably ‘how often should I tweet?’ – that is a very interesting question. My advice has traditionally been ‘as often as you have something to say!’ Clearly, sending a Tweet every 5 minutes about your...