Why Social Media?

After nearly 20 years working in marketing and branding for SMEs to FTSE 100 companies, Adam has seen the effectiveness of traditional marketing practices all but evaporate. Where individual campaigns used to have a predictable result, now they do not. Where marketing departments used to deliver a positive ROI, these days they seldom do. In a world where EVERY organisation says the same things about themselves how can consumers (from individuals to corporates) be expected to tell one supplier from another?

Social Media offers a solution for consumers, for organisations and for brands to these issues.

Back in the late 90s Adam was fortunate enough to be working for a large digital agency when social networks were first starting to emerge from the primordial dot com soup and was immediately convinced of their potential – but only recently have these networks offered a viable marketing platform for businesses.

There are things to consider though before plunging-in. On one hand there is an imperative for organisations to adopt these tools before they’re left behind, on the other there is a crucial role for internal guidelines for their usage to avoid catastrophic mess-ups like we’ve seen from Habitat and Vodafone. Perhaps most vitally though, if the message is a poorly conceived or unpalatable one, delivering it through social media won’t change that.

Adam talks to business groups and corporates to help them reconcile these issues, he runs regular workshops for SMEs, and works with larger organisations to help them develop a social media strategy and then trains them to deliver it.

If you’re not on board with social media yet, you’re handing market share to your competitors. Why talk one-to-one when you can talk one-to-many. Why not get people to like you before they’ve even met you?

You can. This is the world of Social Media.

The next 4 minutes may be the most important of your business career… click to play.

Powerful stuff!

*video courtesy of ‘Socialnomics’