Do you want your prospective customers to sit up and take notice of you?
Yes?
Then give them some of your expertise, the better the stuff you give them, the more likely they are to listen, and the more likely they are to become a customer.
If what you give them is really good, they’re more likely to pass it on. Let’s be honest, if your ideas are any good, the clients who pay for them are going to be passing them on anyway.
This is the basic ethos of social media marketing, give away your best ideas and they will spread, the further they spread, the better the ambassador for your business they are.
Let’s be honest, in traditional marketing spreading the message is the most costly thing to do.