by Adam | Oct 10, 2012 | advice, build trust, Business, For the home page, General, Marketing
I’ve just encountered the “Larklife” wrist band, it’s kind of like the Nike Fuelband…only good! Or so it seems. The problem with all of these fitness aids, Fitbit, Fuelband, Larklife and even the brilliant (but faulty) Jawbone Up is that there’s a huge gulf...
by Adam | Jun 11, 2012 | advice, build trust, Business, economy, Marketing
A great expression (sadly Brian Solis’s rather than mine) but it absolutely sums-up the era that we’re now heading in to. Markets are being disrupted by younger fitter entrants and EVERY business and market is now vulnerable to rapid, and potentially devastating,...
by Adam | Feb 5, 2010 | build trust, increase traffic, social media
Do you want your prospective customers to sit up and take notice of you? Yes? Then give them some of your expertise, the better the stuff you give them, the more likely they are to listen, and the more likely they are to become a customer. If what you give them is...
by Adam | Dec 10, 2009 | build trust, future
That’s a very interesting question. Obviously it’s very easy to consider how to develop one’s own social media brand. We have Facebook – to tell our mate’s what we’ve been up to, LinkedIn – to look for new jobs (or have new jobs look for us), Twitter – to tell our...
by Adam | Jun 22, 2009 | build trust, increase traffic, Online marketing top tips, promote your website
As discussed in previous posts, it is a given that the old models for, well pretty much everything, have been swept away by the online revolution, and Google in particular. The biggest challenge that businesses both large and small have to face is not from their...
by Adam | Jun 10, 2009 | build trust, danger, fun, future
I really struggle to understand why some organisations can be such luddites! Each year they produce a new brochure/website/direct mail campaign, and each year they hope that it will revolutionise their sales – in exactly the same way it didn’t last year, or the year...
