Snake oil salesman
Seeing as there is no social media accreditation in the UK (or even the US for that matter) how are businesses supposed to choose someone who can give them guidance in these matters. How can they determine who’s telling the truth?
Well, the first thing I would suggest is that they should look at the ‘consultant’s’ past. If they’ve only been doing this for 6 months they’re unlikely to know a great deal more than the person that they’re teaching! If they have no history in some marketing/communication/branding industry, how can they be expected to understand the finer points of creating a message or producing engaging content?
Secondly, if they tell you that there are tools which will mean you don’t have to do anything to grow a Twitter following or produce content…doesn’t this seem too good to be true? Well, as the saying goes, ‘if it seems too good to be true it usually is’. It won’t do you any good!
There’s no substitute for hard work, and just like every other aspect of your business you need good advice, a good plan and hard work for it to succeed.
So, when you’re choosing a social media supplier consider their track record, their testimonials and more importantly what you can expect as an ROI or actions from using them. Remember, having 1000 Twitter followers or readers of your blog means NOTHING until you can actually get them to take action or spend money.
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