by Adam | Feb 20, 2017 | Marketing, news & views
Less of a blog, and more of a thought for the day really! Tim Hughes, the co-founder of Digital Leadership Associates wrote a book last year about social selling and a funny thing happened which highlights what you may…or may not take for granted. Once the book was...
by Adam | Feb 15, 2017 | digital strategy, interesting, Marketing
One of the things that we see so often is supposed multi-channel campaigns not being true multi-channel campaigns, but just being content blasted out on all channels… I think it’s worth clarifying that the important word in the phrase “multi-channel campaign” is...
by Adam | Jan 7, 2017 | advice, Business, Marketing
It’s interesting for me to see the development of how social media plays with digital marketing. For a lot of organisations the technical element of this is really quite terrifying. The concept of using a data management platform to cross reference behaviours across...
by Adam | Oct 10, 2012 | advice, build trust, Business, For the home page, General, Marketing
I’ve just encountered the “Larklife” wrist band, it’s kind of like the Nike Fuelband…only good! Or so it seems. The problem with all of these fitness aids, Fitbit, Fuelband, Larklife and even the brilliant (but faulty) Jawbone Up is that there’s a huge gulf...
by Adam | Oct 9, 2012 | For the home page, General, Marketing, social media, socialnomics
Well, that’s not exactly true. Actually social media simultaneously came of age some time ago…and has yet to come of age! Strange paradox, let me explain. Social media has been around for some years but the last decade or so has seen it establish itself as one...
by Adam | Oct 4, 2012 | digital strategy, For the home page, Marketing, social media consultant, social media for sales
What’s going wrong with your wesbsite? – Do you know what the purpose of your website is? yes/no – Is your website doing a good job for your business? yes/no – Are you happy with the amount of traffic that your website gets? yes/no I should...
