by Adam | May 28, 2012 | advice, Business, consultancy, danger
Is one of the most gorgeous expressions I’ve heard in the last few years. It is defined as “the evolution of consumer behaviour when society and technology evolve faster than some companies’ ability to adapt.” I think that it’s going to be a phrase we’re going to be...
by Adam | May 10, 2012 | advice, Business, consultancy
Social media is about using web and mobile tools to have an interactive dialogue with people, is is simultaneously a tool for listening and talking, for understanding customer needs and promoting your message, for spreading good (and bad) news…so who should...
by Adam | May 3, 2012 | advice, consultancy
Surely there’s no point in using a social media consultant is there? After all, 900,000,000 people know how to use Facebook so it’s not that hard is it? Well, I suppose at one level that’s right. Everyone can use social media – in fact the social platforms have...