by Adam | May 28, 2012 | advice, Business, consultancy, danger
Is one of the most gorgeous expressions I’ve heard in the last few years. It is defined as “the evolution of consumer behaviour when society and technology evolve faster than some companies’ ability to adapt.” I think that it’s going to be a phrase we’re going to be...
by Adam | Dec 4, 2009 | danger
I remember some years ago I was working for a small strategic communications agency, and one of our clients was a large Japanese electronics company. They had just started to roll-out a cinema advertising campaign (produced by Grey I think). It was very striking –...
by Adam | Nov 5, 2009 | Adam Gray, danger, funny, LinkedIn
The other day I was having a browse around LinkedIn, and something caught my eye… As you probably know there is the opportunity to ask for and receive recommendations/endorsements – should you ever need to do this, read it BEFORE you upload it, because if...
by Adam | Jun 14, 2009 | Adam Gray, danger
…there was an advertising man who recognised that the rise of mass media opened-up a whole host of opportunities to sell things to unsuspecting prospects. He was smart enough to see a great opportunity. If he could interrupt these prospects repeatedly in their...
by Adam | Jun 10, 2009 | build trust, danger, fun, future
I really struggle to understand why some organisations can be such luddites! Each year they produce a new brochure/website/direct mail campaign, and each year they hope that it will revolutionise their sales – in exactly the same way it didn’t last year, or the year...
by Adam | May 26, 2009 | danger, Is your business broken?, Marketing
This morning I presented a version (in part) of Seth Godin’s thinking that he explores in “Sliced Bread and Other Marketing Delights”. The presentation examined possible reasons as to why advertising and marketing doesn’t seem to be as effective as it has been in the...
