by Adam | Feb 3, 2017 | advice, Is your business broken?, Online marketing top tips, promote your website, social media consultancy
Social media is a bit of a paradox. Everyone knows how it works…but you’d never guess it of you looked at how most companies run their social presences. Social selling…even more so! We recently ran a two day training session for a small technical consulting company...
by Adam | Jan 7, 2017 | advice, Business, Marketing
It’s interesting for me to see the development of how social media plays with digital marketing. For a lot of organisations the technical element of this is really quite terrifying. The concept of using a data management platform to cross reference behaviours across...
by Adam | Oct 10, 2012 | advice, build trust, Business, For the home page, General, Marketing
I’ve just encountered the “Larklife” wrist band, it’s kind of like the Nike Fuelband…only good! Or so it seems. The problem with all of these fitness aids, Fitbit, Fuelband, Larklife and even the brilliant (but faulty) Jawbone Up is that there’s a huge gulf...
by Adam | Jun 11, 2012 | advice, build trust, Business, economy, Marketing
A great expression (sadly Brian Solis’s rather than mine) but it absolutely sums-up the era that we’re now heading in to. Markets are being disrupted by younger fitter entrants and EVERY business and market is now vulnerable to rapid, and potentially devastating,...
by Adam | May 28, 2012 | advice, Business, consultancy, danger
Is one of the most gorgeous expressions I’ve heard in the last few years. It is defined as “the evolution of consumer behaviour when society and technology evolve faster than some companies’ ability to adapt.” I think that it’s going to be a phrase we’re going to be...
by Adam | May 23, 2012 | advice, clients, Marketing
…and everyone else. Nowadays we are all a sophisticated audience. We all have an eye for creativity. We all recognise the difference between good and bad…in everything. So why do so many companies have awful marketing material? Are you good at what you do?...
