by Adam | Dec 15, 2009 | future, social media
There’s always some article in the news about companies banning access to social media websites in the workplace. Much of my challenge with clients is in convincing them that allowing staff access to social media is a really good idea, and banning it is akin to asking...
by Adam | Dec 10, 2009 | build trust, future
That’s a very interesting question. Obviously it’s very easy to consider how to develop one’s own social media brand. We have Facebook – to tell our mate’s what we’ve been up to, LinkedIn – to look for new jobs (or have new jobs look for us), Twitter – to tell our...
by Adam | Nov 4, 2009 | Adam Gray, future, Linux, Microsoft
A few weeks ago, I went to the BT Experience at the BT Tower. A fantastic event where I was served lunch in the brilliant revolving restaurant on the 36th floor – awesome view and an incredible journey up there in a lift travelling at 1400 feet per minute! Anyway, the...
by Adam | Aug 11, 2009 | future, Google, Is your business broken?, TheAdamGray
For thousands of years, commerce has basically worked in the same way. Products, services or information have been sold for a profit to those who can’t or can’t be bothered to source them or make them for themselves and a margin has been charged for this – you make...
by Adam | Jun 10, 2009 | build trust, danger, fun, future
I really struggle to understand why some organisations can be such luddites! Each year they produce a new brochure/website/direct mail campaign, and each year they hope that it will revolutionise their sales – in exactly the same way it didn’t last year, or the year...
by Adam | Jun 10, 2009 | future, Google, Google - to best effect.
If you’ve not yet seen Google Wave, you should have a look. Email isn’t a good way of communicating really, it’s simply an electronic version of the postal system… Imagine recreating written communications using the functionality of the internet as a basis, rather...
