by Adam | Aug 29, 2012 | Business, Marketing, recession, sales
Firstly let me say that I’m a fan of networking groups. They’re a great place to meet (local) businesses. They’re brilliant for making friends (in a business context) and getting that moral support, because running a business can be a very lonely affair. And, if the...
by Adam | Aug 16, 2012 | For the home page, Marketing
I’m a social media man. I love it and I think it’s the most effective of the digital marketing channels there is, but it’s seldom an end to end solution and, I fear, many businesses get little or no concrete benefit from investing their time in it…let me...
by Adam | Jun 11, 2012 | advice, build trust, Business, economy, Marketing
A great expression (sadly Brian Solis’s rather than mine) but it absolutely sums-up the era that we’re now heading in to. Markets are being disrupted by younger fitter entrants and EVERY business and market is now vulnerable to rapid, and potentially devastating,...
by Adam | May 23, 2012 | advice, clients, Marketing
…and everyone else. Nowadays we are all a sophisticated audience. We all have an eye for creativity. We all recognise the difference between good and bad…in everything. So why do so many companies have awful marketing material? Are you good at what you do?...
by Adam | May 21, 2012 | Marketing, social media, social media consultant
Up until April I had a lovely website…so why change? In short…pay-back! Well, people come and visit my site and (I hope) read the content on it from time to time. I get about 650 unique visitors each month, each one spending about 6 minutes on the site (on...
by Adam | May 13, 2012 | Business, Marketing
People buy from people, we all know that. However, once we have built up trust with clients, suppliers and partners we often advice on things outside of our key specialisms. I don’t mean that we give advice that we’re not qualified to give, but we all have our pet...
