by Adam | Jan 18, 2017 | ROI, social media, social media consultancy, social media consultant, social media monitoring
That’s quite a big question to answer. Primarily because social touches so many parts of a business. Marketing, PR, internal communications, brand, new product development, research, customer care, reputation management…to name but a few. But this sort of adds to the...
by Adam | Jan 13, 2017 | ROI, social media, social media consultancy, social media consultant
I am very militant about this. There are many who seek to develop integrated Facebook, LinkedIn and Twitter (and Snapchat and Instagram) strategies. These strategies include posting and interacting and they include an element of PPC as well. PPC is NOT social media....
by Adam | Oct 4, 2012 | digital strategy, For the home page, Marketing, social media consultant, social media for sales
What’s going wrong with your wesbsite? – Do you know what the purpose of your website is? yes/no – Is your website doing a good job for your business? yes/no – Are you happy with the amount of traffic that your website gets? yes/no I should...
by Adam | Jun 21, 2012 | future, social media, social media consultancy, social media consultant, Social Media profile
The thing about social media is that if you’re not careful you’ll end up saying “I wish I’d done that ages ago.” With social media there are a few bits of hygiene that you should do. You should open an account on every single social media platform and personalise the...
by Adam | May 21, 2012 | Marketing, social media, social media consultant
Up until April I had a lovely website…so why change? In short…pay-back! Well, people come and visit my site and (I hope) read the content on it from time to time. I get about 650 unique visitors each month, each one spending about 6 minutes on the site (on...
by Adam | May 17, 2012 | social media consultancy, social media consultant, social media monitoring
I know that I keep banging on about this…but it’s true. Here are some reasons why you MUST measure your social media efforts. should you send updates in the morning or the afternoon? should you ask questions or make statements? are your retweets/comments getting...
