by Adam | Jan 18, 2017 | ROI, social media, social media consultancy, social media consultant, social media monitoring
That’s quite a big question to answer. Primarily because social touches so many parts of a business. Marketing, PR, internal communications, brand, new product development, research, customer care, reputation management…to name but a few. But this sort of adds to the...
by Adam | Jan 13, 2017 | ROI, social media, social media consultancy, social media consultant
I am very militant about this. There are many who seek to develop integrated Facebook, LinkedIn and Twitter (and Snapchat and Instagram) strategies. These strategies include posting and interacting and they include an element of PPC as well. PPC is NOT social media....
by Adam | Jun 10, 2010 | ROI
So many businesses are so keen to get in to the Social Media space that they forget they’re businesses. They become obsessed with having a fan page, recruiting followers, connecting with people and blogging that they seem to have lost sight of the fact that Social...
by Adam | Dec 7, 2009 | Marketing, ROI, sales
There seems to be a bit of a question mark hanging over social media and whether it can deliver sales for a company that uses it. Well, the answer is yes… and no. Like any sales process, it isn’t like turning on a switch. You need to work at it, win credibility, and...
by Adam | Sep 22, 2009 | ROI, sales, social media for sales, TheAdamGray
These days pretty much everyone who hasn’t been marooned on a desert island is aware of Facebook, but I’ve recently heard some staggering numbers attached to it. every day 6 billion minutes are spent using it 40 million users update their status every day...
by Adam | Jul 14, 2009 | Adam Gray, How to use - Twitter, Online marketing top tips, ROI, social media, social media for sales
I know that social media is starting to be seen as a legitimate channel for marketing spend for organisations both large and small, but how do you measure the return on investment? Well, up until relatively recently social media has been viewed as a long-term brand...
