by Adam | Feb 3, 2017 | advice, Is your business broken?, Online marketing top tips, promote your website, social media consultancy
Social media is a bit of a paradox. Everyone knows how it works…but you’d never guess it of you looked at how most companies run their social presences. Social selling…even more so! We recently ran a two day training session for a small technical consulting company...
by Adam | Jan 18, 2017 | ROI, social media, social media consultancy, social media consultant, social media monitoring
That’s quite a big question to answer. Primarily because social touches so many parts of a business. Marketing, PR, internal communications, brand, new product development, research, customer care, reputation management…to name but a few. But this sort of adds to the...
by Adam | Jan 13, 2017 | ROI, social media, social media consultancy, social media consultant
I am very militant about this. There are many who seek to develop integrated Facebook, LinkedIn and Twitter (and Snapchat and Instagram) strategies. These strategies include posting and interacting and they include an element of PPC as well. PPC is NOT social media....
by Adam | Jun 21, 2012 | future, social media, social media consultancy, social media consultant, Social Media profile
The thing about social media is that if you’re not careful you’ll end up saying “I wish I’d done that ages ago.” With social media there are a few bits of hygiene that you should do. You should open an account on every single social media platform and personalise the...
by Adam | May 17, 2012 | social media consultancy, social media consultant, social media monitoring
I know that I keep banging on about this…but it’s true. Here are some reasons why you MUST measure your social media efforts. should you send updates in the morning or the afternoon? should you ask questions or make statements? are your retweets/comments getting...
by Adam | May 8, 2012 | social media consultancy, social media consultant, top tips
Here is a short list of pre-requisites for social media success (although it’s not a complete list of course!). Measure. Your foray in to social media needs to be run with the same level of professionalism as every other area of your business. So, just doing it and...
