by Adam | Feb 3, 2017 | advice, Is your business broken?, Online marketing top tips, promote your website, social media consultancy
Social media is a bit of a paradox. Everyone knows how it works…but you’d never guess it of you looked at how most companies run their social presences. Social selling…even more so! We recently ran a two day training session for a small technical consulting company...
by Adam | Jul 14, 2010 | Business, Marketing, Online marketing top tips, social media, social media for sales
Over the last week or so, I’ve been devoting all of my time to developing a new talk based on the role that measuring and quantifying plays in social media if you’re a smart business, and how you should do something useful with these measurements rather than just...
by Adam | Dec 2, 2009 | How to use - Twitter, LinkedIn, Marketing, Online marketing top tips, promote your website
I think getting social media to work for you is really straightforward, but loads of people are telling you it’s really difficult. But if you want it to work, there are a number of key things that you MUST do. Broadly speaking they are: Use common sense – with ...
by Adam | Jul 14, 2009 | Adam Gray, How to use - Twitter, Online marketing top tips, ROI, social media, social media for sales
I know that social media is starting to be seen as a legitimate channel for marketing spend for organisations both large and small, but how do you measure the return on investment? Well, up until relatively recently social media has been viewed as a long-term brand...
by Adam | Jun 22, 2009 | build trust, increase traffic, Online marketing top tips, promote your website
As discussed in previous posts, it is a given that the old models for, well pretty much everything, have been swept away by the online revolution, and Google in particular. The biggest challenge that businesses both large and small have to face is not from their...
